Stay home and stick to cricket

The Cricketer have delivered a cross-platform promotional campaign for Stick Cricket Live, the market leaders in online cricket gaming

It’s a heady mix to comprehend. We’re in enforced lockdown, have more time at home than ever before and there’s no live cricket to entertain us. This opportunity of a captive audience has been seized by Stick Cricket, market leaders of online cricket gaming, who are one of a number of The Cricketer’s clients who are benefiting through promotion of their product at this time.

We were engaged to deliver a cross-platform campaign to promote their newest game, Stick Cricket Live, which is freely available on Android and iOS. At the heart of the campaign has been the phrase: Stay Safe, Stay Social, Play Stick Cricket Live, which is a nod to the social elements of the game that allow players to keep in touch with friends and battle it out with opponents around the world.

The campaign has included print advertising in The Cricketer magazine, website advertising, competitions and comprehensive written and filmed reviews.

All advertising artwork and film editing was designed by The Cricketer’s in-house design team.

Watch our full video review of Stick Cricket Live below and you can read the written review here.