Thecricketer.com closes in on magic million

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Thecricketer.com has burst out of the blocks at the start of the year, breaking user records and further cementing its worldwide readership.

The headline figure is that the website received 750,000 unique users in January and that figure is climbing rapidly with a stellar fixture list in 2021, that includes India v England, the IPL, the Men's T20 World Cup and of course, the Ashes. 

Digital editor Sam Morshead said: “Fair play to my team. Their love and passion for the game shines through in every single article. It is no wonder our audience is increasing as such a rapid rate and with a huge amount of cricket to be played in 2021, we’re looking forward to hitting the 1 million unique users landmark this summer.”

Crucially, Thecricketer.com employs a clean site policy, resisting the temptation to litter the site with intrusive clickbait advertising. This policy that has directly benefited you the advertiser, with ad engagement tracking at 0.4% against an industry average CTR of 0.09%.

Thecricketer.com is the go-to place for many franchise tournaments around the world, such as the PSL and Abu Dhabi T10 league, beating out other outlets such as BBC and Cricinfo in Google rankings.

January saw a significant rise in subcontinental traffic with India, Pakistan, Bangladesh and UAE all returning their best ever monthly total user numbers.

Once users reach thecricketer.com, the regular and informative content on cricket news around the world ensures they keep coming back, hence the consistently rising user numbers.

Thecricketer.com can provide advertisers with targeted access to the world’s cricket fans, with campaigns able to be tailored geographically.

The Cricketer’s newest platform, Instagram, has soared past the 100,000 follower mark, while Facebook (750,000) and Twitter (133,000) continue to grow.

We’d love to discuss your next advertising campaign. Please do get in touch with us below – we’ll get the kettle on.

Jim Hindson / 07866 241 241 / jim.hindson@thecricketer.com

Ed Krarup / 07751 295 118 / ed.krarup@thecricketer.com

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