Kia retain Oval naming rights as part of Surrey sponsorship extension

The relationship between the two parties, which is already 14 years old, is one of the longest such deals in English sport

Surrey have signed an extension to their long-term partnership with Kia Motors in a deal that will see the county and the automobile manufacturer retain their ties through to the end of 2024.

The agreement will see Kia’s sponsorship of the club continue, as well as its support of the Kia Oval.

The relationship between the two parties, which is already 14 years old, is one of the longest such deals in English sport. As part of the extended terms of the agreement, the ground will continue to be known as the Kia Oval, while Kia will continue as the county's front-of-shirt sponsor.

Kia will also retain its involvement in Surrey’s T20 campaigns, with the Kia Catch initiative – where fans who are able to cleanly catch a six struck into the stands can win £1,000 – continuing with the new deal.

Surrey managing director Charlie Hodgson said: “Kia have been the best possible partners for the last ten years, a true friend to cricket and it’s wonderful to continue to have them in the Surrey family until at least 2024.

“As a major worldwide brand with strong UK roots in Surrey, the links couldn’t be any stronger and we hugely look forward to working them in an ever-closer manner as our partnership continues.”

Paul Philpott, president and chief executive of Kia Motors (UK) added:“Our partnership with the team at Surrey CCC and the Kia Oval has proved fruitful both on and off the pitch, and our long-standing sponsorship has seen both the Kia brand and all the Surrey teams grow from strength to strength and we are looking forward to supporting both the men’s and women’s teams in the upcoming T20 and Kia Super League matches.”

Surrey’s ticket sales ahead of this year’s T20 Blast have proven hugely successful, with 80,000 advance tickets already sold. The county’s Friday night fixture against Gloucestershire on August 9 is sold out.

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