Women's T20 World Cup 2023 shatters viewing records

The overall viewership figures for the event broke past records, with 790 per cent more fans tuning in to enjoy the competition compared to the previous edition in 2020

Oliver Lawrie | 04/05/2023 at 14:49

The 2023 Women's T20 World Cup was the most-watched tournament in women's cricket history, according to the International Cricket Council.

The overall viewership figures for the event shattered past records, with 790 per cent more fans tuning in to enjoy the competition overall compared to the previous edition in 2020.

The tournament, in which Australia beat hosts South Africa in the Cape Town final, saw 192 million total global viewing hours, a 44 per cent uplift on the last edition.

Despite England only reaching the semi-finals, the UK recorded 6.9 million viewing hours, up 26 per cent, while India saw a 57 per cent increase in total live viewing hours.

The tournament also enjoyed 1.39 billion video views, a 26 per cent increase from Women's T20WC 2020.

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^{The ICC will hope the increased interest can be sustained (RODGER BOSCH/AFP via Getty Images)}

The ICC celebrated these figures as a continuation of the "upward trajectory of the women's game across the world".

Geoff Allardice, ICC chief executive said: "The ICC Women's T20 World Cup 2023 broadcast and digital numbers are another example of the excellent progress that is being made to accelerate the growth of women's cricket.

"For what was a game-changing event for women's cricket in South Africa with some exciting and competitive cricket, there was also increased engagement numbers in other key markets in India and the UK which is very pleasing to see.

"The approach to digital innovation for ICC Women’s events has also seen an uplift in fans engagement with the World Cup and our focus is to continue to provide audiences engaging content throughout the year to fulfil that growing demand."