World Cup winner explains why he backs new cricket magazine for kids

WATCH: Liam Plunkett is passionate about helping more people to enjoy the sport, and he's supporting Howzat – a brand new mag for children who love cricket

PROMOTIONAL FEATURE

If anybody knows a winning idea, it’s Liam Plunkett.

The former England bowler was a key part of the 2019 World Cup-winning side, and now he’s lent his back to a new magazine that aims to spread the love of cricket to the stars of the future.

In the video above, Plunkett explains why he’s backing Howzat Cricket Magazine, a new monthly print magazine for kids aged 7–12, sharing his passion for the project and why he believes it's so crucial for the future of the game we all adore.

"You can get excited about this magazine turning up to your door," says Plunkett.

"It inspires kids when they're learning about cricket and learning about players and stadiums.

"It’s getting their minds active, so I was all about getting involved.

"I love the idea of it, so I'm proud to be an ambassador and to help it grow."

Howzat is packed with fun, games, news and player posters, and is run on principles including promoting cricket, helping to educate the next generation and supporting the grassroots recreational game across the United Kingdom.

So devoted is the magazine to helping to fund the growth of junior cricket, is offers a 'kickback' for clubs.

This means that 10% of any subscription goes to the cricket club that subscriber belongs to.

The print product is also designed to improve young minds by helping readers with improve their critical thinking and vocabulary building.

As a tablet-free alternative for kids, it is also a welcome and healthy antidote for parents worried about the amount of screen time their children have.

Visit https://www.howzatcricketmag.com/ to find out more.