Introducing the new and improved digital platform from The Cricketer
Find out about our new membership options, the revamped Cricketer app, how you can access our members-only content across all devices with a single account, and a special loyalty benefit for existing subscribers of The Cricketer Magazine
The way you consume cricket content on TheCricketer.com is changing.
Following consultation with readers and six months of infrastructure development, on the day the new domestic cricket season begins in England and Wales, The Cricketer is also enjoying a fresh start.
We are delighted to reveal our new digital model: a single-access Online Membership across our online platforms.
The changes will allow readers to create one account to access all our breaking news, exclusive interviews, opinion and analysis.
Whereas previously, The Cricketer's digital content was available either on a pay-as-you-go basis on browsers via the Axate paywall, or for a monthly subscription fee via our app, you will now be able to get everything, altogether, all at once.
Over the past two weeks the new browser Online Membership model has been implemented on TheCricketer.com, and this Thursday (April 6), an improved version of The Cricketer App will be available to download from the Google Play Store and Apple Store.
What are the membership options?
Digital content access, priced at £3.99 per month, will give you all our online reporting across both browsers and the new release of The Cricketer App.
If you just want to sample The Cricketer's members-only online output, you can register a free membership simply by creating an account, and you will get five free articles each month - readable across browser and app.
What has improved in The Cricketer App?
We have tweaked the presentation of The Cricketer App following consultation with readers.
In addition to a latest news landing screen, we have added curated "trending" and "editor's choice" menus to pick out the stories readers are most interested in, and those which have caught the eyes of the men and women who work for The Cricketer.
The My Membership tab allows users to manage their account and upgrade, while our match centre - with live scores, results and fixtures - is still available.
On Android devices, memberships can also be purchased by downloading version 2.0 of The Cricketer App and following the instructions.
On iOS devices, only free accounts can be created through The Cricketer App, but any membership purchased on browser can be used on the app with the same login credentials as browsers.
What should I do if I already subscribe to The Cricketer’s digital content through an earlier version of The Cricketer App?
Readers who currently subscribe to The Cricketer’s digital content via the Google Play Store and Apple Store will need to cancel their existing subscription via those stores prior to downloading the new version of the app.
These users should note that cancellation of an existing plan via Google and Apple will happen immediately, and should therefore wait until the day before the plan is set to renew to get maximum value.
Download The Cricketer App via the Google Play Store: Click here.
Download The Cricketer App via the Apple Store: Click here.
What should I do if I use Axate to read The Cricketer's members-only content?
Readers who have been using Axate to access articles on a pay-as-you-go basis have not been able to use that facility since Thursday, March 23.
While your Axate wallets will still be usable on the websites of other media outlets which use the paywall, you will not be able to purchase content on TheCricketer.com from this date.
What is the difference between The Cricketer's digital content and The Cricketer magazine?
TheCricketer.com and The Cricketer App operate as separate editorial entities.
None of the original journalism and storytelling you find in the magazine appears online, and vice versa.
A subscription to The Cricketer Magazine does not include access to TheCricketer.com content, and an online membership does not include issues of the magazine - although a cut-price bundle option including both elements will soon be available to readers.
We are striving to deliver quality editorial products across both platforms, which will give readers year-round insight, analysis, colour and commentary on the game we love.
I have a question... what do I do?
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