The first match of the men's Hundred drew the largest television audience for a cricket match in the UK this year.
The Cricketer understands the game between Oval Invincibles and Manchester Originals received a peak audience of 2.5million across BBC Two and Sky Sports combined, with one industry insider saying it is the most-watched match in this country since the men's World Cup final of 2019.
BBC Two's coverage had a peak of 2million, with an average of 1.2million tuning into the primetime show. On Sky, the coverage peaked at 450,000 viewers, with an average of 284,000.
Sam Curran celebrates a wicket at The Oval
Sky Sports' coverage of the T20 Blast in 2021 drew an average audience of 187,000 across the group stage.
The match was also streamed live over 260,000 times across BBC iPlayer and BBC Sport online.
Broadcasters are delighted with the numbers, which follow another bumper audience for the first game of the women's competition on Wednesday.
The combined peak of 1.95m for the first of the two Invincibles-Originals matches this week made it the most-watched televised women's match ever in the UK.
The competition, which remains hugely controversial, continues on Friday with a men's and women's double-header between Birmingham Phoenix and London Spirit at Edgbaston.
Please ensure all fields are completed before submitting your comment!
Welcome to www.thecricketer.com - the online home of the world’s oldest cricket magazine. Breaking news, interviews, opinion and cricket goodness from every corner of our beautiful sport, from village green to national arena.