Work with us this summer

The Cricketer is the best-known and most reputable publishing brand in the game, connecting with six million enthusiasts through our print and digital channels

The Cricketer is the best-known and most reputable publishing brand in the game, connecting with six million enthusiasts through our print and digital channels.

Our magazine audience is affluent, over 50 and consumes media in a traditional manner, essentially reading the title cover-to-cover, while our digital audience is younger, highly engaged and growing. These two distinct audiences are linked by a love of cricket and The Cricketer.

We work with businesses of all sizes; from boutique bat makers and ground equipment suppliers through to tour operators, travel companies and leading blue chip companies. No matter what your budget is we would love to discuss how we can help reach your target audience in 2019, a year when both the World Cup and Ashes are on our shores.

We would be delighted to introduce and promote your brand and products to our audience and have detailed a number of options below:

THE CRICKETER MAGAZINE

Established in 1921, the magazine is associated with some of the greatest names in cricket writing. Our market-leading title empowers businesses to capitalise on the authority and credibility of our brand through considered, authentic access to our highly targeted readership.

The readers are:

- 94% Male

- 91% aged 46+, 40% aged 61+

- 72% AB1

- 90% went on holiday last year,56% went on two or more holidays, 33% went on three or more

- 74% want to watch England play cricket abroad

- 42% enjoy going on cruises

In summary, this is an affluent and loyal readership with 60% having been subscribers for 10 or more years. Opportunities to engage with this audience include promotional features, display advertising and tailored supplements.  If your target audience is the grey pound then there is no better place to advertise.

THE CRICKETER DIGITAL 

The Cricketer’s award-winning digital team produce compelling content via our news-led website and highly engaged social media output, instantly connecting with cricket fans both in the UK and around the globe. Readership has grown by 300% in the last twelve months. Our digital audience is:

- 71% aged 18-44, 45% aged 25-34

- 74% browse via mobile & tablet

Opportunities to connect with this young, engaged audience include: display advertising, social media campaigns as well as tournament/series content sponsorship such alignment with all of our associated coverage of the 2019 World Cup.

THE CRICKETER CREATIVE

The Cricketer provide creative, digital and strategic services to our clients that will engage your brand with a rapidly evolving, dynamic sport. Opportunities include conceptualising and delivering advertising & experiential campaigns, to creating content, websites and film.

NATIONAL VILLAGE CUP

Organised by The Cricketer since 1972 this national grassroots cricket competition gives amateur players the chance to fulfil their dream of playing a final at Lord’s – the Home of Cricket. From a sponsor perspective, the competition provides an authentic platform for brands to reach the very heart of these village communities - in print, online and on location. For details of sponsorship opportunities please visit the National Village Cup website. 

For more information, please download our media card here or contact Jim Hindson on 0203 1981354 or email: jim.hindson@thecricketer.com