New sponsor shares AI vision for New York T20 team

Firm vows to use expertise to "boost" players and coaches at Major League Cricket franchise

A new sponsor has shared its vision for using artificial intelligence to help a Major League Cricket franchise gain an advantage over their opponents.

Professional services company Accenture is set to lend AI expertise to MI New York as part of a three-year deal to become the team's principal partner.

Under the partnership, announced today, the Accenture logo will be visible on the front of MI New York match and training jerseys.

The firm has also pledged to use its technology, data, and AI capabilities to "elevate operations and experiences for MI New York and its fans" and "boost the performance of MI New York's coaches and players both on and off the pitch" as part of the deal.

^{MLC kicked off in 2023 (Image: MLC)}

"Cricket is the second most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the US," Jill Kramer, Accenture's chief marketing and communications officer, said.

"This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans."

Major League Cricket is set to begin its second season this summer, starting on Friday, July 5.

The MI New York franchise count players including Trent Boult, Rashid Khan, Anrich Nortje and Nicholas Pooran in their squad.

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