Over the course of the next five seasons, equating to 410 matches, Star will pay roughly £6.13million per game. In per-match value, the IPL is now only behind the NFL
The media rights for the Indian Premier League have been sold for £5.2billion, placing the competition among the richest in the sporting landscape.
Star India have purchased the television rights for £2.48billion, with the streaming rights going to Viacom18 for £2.15billion.
Over the course of the next five seasons, equating to 410 matches, Star will pay roughly £6.13million per game. In per-match value, the IPL is now only behind the NFL.
Viacom18 also picked up a package of non-exclusive rights for some games, with Viacom18 and Times Internet claiming the overseas TV and digital rights.
Their arrival on the scene ends the run of having a single broadcaster monopolise the IPL rights landscape. Sony dominated the first decade of the tournament, followed by Star, who have retained their TV presence.
The fees reported for the principal packages represent a major upgrade on previous arrangements, more than double the deal struck by Star for the last five seasons.
The auction began on Sunday, with the figures placing the IPL among the highest-value competitions worldwide.
Jay Shah, second from right, is the BCCI's honorary secretary (Punit Paranjpe/AFP via Getty Images)
Jay Shah, the BCCI's honorary secretary, tweeted: "The BCCI will utilize the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience.
"Now, it's time for our state associations, IPL franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder – 'the cricket fan' is well looked after and enjoys high-quality cricket in world-class facilities."
He added that the "IPL is now the second-most valued sporting league in the world in terms of per match value".
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