The broadcaster's acquisition of the live rights from Test Match Special has caused concern among some parts of the cricketing community, who are apprehensive about the commercial station's approach to ball-by-ball commentary
TalkSPORT have the live rights to England's tours of Sri Lanka and West Indies
TalkSPORT pledged "no adverts during live action" as they announced their punditry line-up for England's tour of Sri Lanka this winter.
The broadcaster's acquisition of the live rights from Test Match Special has caused concern among some parts of the cricketing community, who are apprehensive about the commercial station's approach to ball-by-ball commentary.
In an effort to appease those worries, TalkSPORT addressed the issue directly in a statement, released on Tuesday, which details how the outlet intends to cover England's three Tests and six limited-overs matches on the subcontinent.
"No adverts will be broadcast during the live action and will only feature during natural breaks in play," the statement read.
Maybe we struggle with the concept of change... but why not give Talksport a chance?
TalkSPORT national radio controller Liam Fisher said: "Radio is a treasured medium in cricket and our role at talkSPORT will be to both entertain existing audiences and attract new ones to the game.
"Our first class on-air commentary team will be with fans for every ball of the day, with uninterrupted live play and a healthy serving of trademark talkSPORT fun."
Among the line-up of broadcast talent for the series will be Sky Sports regulars Mike Atherton, Nasser Hussain and David Lloyd, as revealed by The Cricketer earlier this year.
The commentary will be spearheaded by Mark Nicholas and Darren Gough, while Mark Butcher, Gareth Batty, Matt Prior and Mahela Jayawardene will also feature.
No female member of the commentary team was announced on Tuesday.