NV Play: Delivering world-class live streaming for the recreational game

Advances in technology and a desire to keep pace with the professional game has seen a rapid rise in the streaming of games up and down the country

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With a decade's experience in the sector, NV Play are driven by a passion to bring cricket streaming, with full analytics and game-changing insight, to the amateur game. 

Neil Fairbairn, the company's commercial director, explains how NV Play have seen significant pick-up in interest over recent seasons.

"We have worked with the ECB for a number of years to provide streaming and analytical insights to the professional game through the laptop based Play Cricket Scorer Pro (PCS Pro) platform," he says.

"Extending this opportunity to top amateur cricket clubs has felt a very natural extension of our offering and a recognition of the continued development of the top leagues around the country.

"Cricketers at this level take the game very seriously, train hard and are more open to using analytics to accelerate player development and game-changing insight into opposition teams and players."

Clubs around the country are benefiting from NV Play's tools and the insights and increased exposure they provide, as outlined by Welsh club Ynystawe CC’s Ben Northey.

"The software is second to none and we have the same functionality as what is available to the first-class counties," he says. "We have trained several of our juniors to electronically score and the technical support from NV Play and Play Cricket has been exceptional. We have now upgraded our system to allow for more cameras with sound and the possibility for commentary, plus a live feed into the bar area."

The NV Play Live Streaming solution for PCS Pro also provides commercial opportunities to provide club-changing revenue streams that can be locked in for years to come, as Fairbairn explains.

"The streams provide the option to include pre-roll and mid-roll banners – advertising slots that can be sold to sponsors. In fact, with our integrated streaming controls, we can showcase the sponsor of each player, creating more commercial properties to be sold by clubs, providing the opportunity to significantly increase commercial revenue."

This was certainly the experience of Sam Reddish, from Knowle & Dorridge CC in the Midlands.

He says: "The introduction of NV Play live streaming for our home matches has been a huge benefit to us as a cricket club. We have acquired new sponsors and generated greater revenues from current sponsors – all thanks to the broadcast style features of NV Play, which has opened new doors for us."

NV Play's live streaming module integrates directly within Play Cricket Scorer Pro, one of a number of licenced premium modules that can be purchased to meet the needs of your cricket board, club or team.

Fairbairn continues: "The Play Cricket Scorer Pro software (PCS Pro) for us is best in class and remains a complimentary service provided by the ECB to all clubs, schools and universities in the UK, with the advanced Video features  from NV Play being sought by ambitious clubs up and down the country.

"These include live streaming, automated video highlights to social media, venue scoreboard integration – where the scoreboard automatically updates as the scorer inputs data – and WASP Predictive Analysis & Reports (as seen on Sky Sports).”

The final word belongs to James Tomson, performance analyst for Warwickshire, Birmingham Phoenix, Central Stags and Chittagong Challengers, who endorsed use of the system at the highest level.

"NV Play is simple to use and has allowed me to track vital pieces of information throughout the game whilst capturing video, allowing easy analysis for me to feedback to both players and coaching staff, enabling the high-level insights required at the professional level of the game."

 To find out more on how NV Play can benefit your club, both on and off the field, visit their website.