T20 Blast sponsors Vitality partner with The Hundred

The ECB have revealed that T20 Blast sponsors Vitality are to broaden their connection with the sport by entering into a partnership with The Hundred

The ECB have revealed that T20 Blast sponsors Vitality are to broaden their connection with the sport by entering into a partnership with The Hundred.

The brand have a particular focus on getting the cricketing public active and the sponsor promote a wide range of rewards and experiences for cricket fans.

Rob Calder, commercial director of The Hundred, said: "Vitality have been a great partner for cricket since we started working with them on the Vitality Blast and IT20s. We are really pleased that their sponsorship will now include The Hundred.

"Vitality have a great record of activating sponsorships to grow fan-bases and participation."

Neville Koopowitz, CEO at Vitality, added: “We’re excited to be involved with the Hundred, a completely new type of cricket format. Driving awareness of sport, and helping people to undertake more physical activity, is at the very heart of what we do. 

"This is why we’re delighted to see so many fantastic sports stars being lined up to play. I am sure they will directly inspire many more people to take up and participate in the game, right from grassroots, to local club level and beyond.”

The Hundred player draft takes place on Sunday October 20. For more information on the ins and outs of the draft, click here.