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The Cricketer joins forces with Watsons

The Cricketer is delighted to unveil dairy company Watsons as the headline sponsor of the 2017 National Village Cup, which will be known as the Watsons Village Cup.

Now in its 46th year, the knockout tournament offers cricket minnows the chance to compete in a nationwide competition that culminates in a September final at Lord's. It is the only sporting event in the world that provides such a Roy of the Rovers experience for its 3,500 likely participants.

Mike Sheldon, managing director of Watsons commented: “We are delighted to become involved. I have been interested in cricket all my life, watching my dad’s village games when I was young. Then I played club cricket for Wallingford in Oxfordshire and Hurst in Berkshire, and now my son plays for Finchampstead CC. This is a superb competition, and with the final at Lord’s, what more could a village cricketer want? We supply milk into corner shops which are an essential part of the local community and villages around the country. Our sponsorship of this competition with The Cricketer should be a great partnership.”


Editor of The Cricketer magazine Simon Hughes said: “This is a great team-up! We are all huge fans of village cricket and we are really proud of this competition, so it is brilliant to get Watsons on board. They are a most suitable sponsor. Tea is an essential part of club cricket, especially with Watsons milk. In fact, with the after-game drinking being less popular these days, tea is an even more integral part of the day!”

This year's competition started on April 30 and was entered by 300 village cricket clubs from England, Scotland and Wales, with teams competing in 32 regional groups. The group winners enter a national draw that culminates in a final at Lord’s, the Home of Cricket, on September 17.

Windsor-based company Watsons join a proud list of former sponsors that include npower, Alliance & Leicester, Persimmon, Yorkshire Tea and Davidstow.

Watsons Milk is part of Medina Diary which delivers more than 4 million litres of great tasting fresh milk to customers across the UK, using milk sourced from a dedicated group of over 150 British farm-assured dairy farmers.